United States securities and exchange commission logo





                              September 29, 2023

       Gavin Michael
       Chief Executive Officer
       Bakkt Holdings, Inc.
       10000 Avalon Boulevard, Suite 1000
       Alpharetta, Georgia 30009

                                                        Re: Bakkt Holdings,
Inc.
                                                            Post-Effective
Amendment No. 2 to Form S-1 on Form S-3
                                                            Filed April 21,
2023
                                                            Response Dated
August 2, 2023
                                                            File No. 333-261034

       Dear Gavin Michael:

              We have reviewed your August 2, 2023 response to our comment
letter and have the
       following comments. In some of our comments, we may ask you to provide
us with information
       so we may better understand your disclosure.

              Please respond to this letter by amending your registration
statement and providing the
       requested information. If you do not believe our comments apply to your
facts and
       circumstances or do not believe an amendment is appropriate, please tell
us why in your
       response.

              After reviewing any amendment to your registration statement and
the information you
       provide in response to these comments, we may have additional comments.
Unless we note
       otherwise, our references to prior comments are to comments in our June
12, 2023 letter.

       Response Dated August 2, 2023

       General

   1.                                                   We note your response
to comment 1 and the introductory portion of your response letter
                                                        where you state that
you intend to include additional, or revised, disclosures in response to
                                                        the staff's comments in
a Current Report on Form 8-K that you will incorporate by
                                                        reference into the
registration statement. Please revise your next post-effective amendment
                                                        to include the
additional, or revised, disclosures in response to our comments directly
                                                        therein.
   2.                                                   Please disclose your
marketing efforts in connection with the Bakkt Crypto platform and
 Gavin Michael
Bakkt Holdings, Inc.
September 29, 2023
Page 2
         clarify whether and how you encourage customers to use the platform,
including
         your digital engagement practices, addressing, without limitation:
             The analytical and technological tools and methods you use in
connection with
              such practices and your use of technology to develop and provide
investment
              education tools;
             Whether any of such practices encourage retail investors to trade
more often, invest
              in different crypto assets or change investment strategies;
             Whether you use any optimization functions (e.g., to increase
platform revenues, data
              collection and customer engagement). To the extent your use of
any optimization
              functions may lead to potential conflicts between your platform
and investors, please
              add related risk factor disclosure; and
             Your data collection practices or those of your third-party
service providers.
3.       We note your disclosure in your Form 10-Q for the period ended June
30, 2023 that you
            provide custody services for Bakkt Crypto's customers and for Bakkt
Trust's standalone
         custody customers.    Please also address custody services for
customers of Bakkt
         Marketplace. In addition, we note that you acquired Bumped Financial,
LLC (renamed
         Bakkt Brokerage) in February 2023. Please clarify the activities
engaged in, or expected to
         be engaged in, by Bakkt Brokerage.
4.       Please revise your disclosure to discuss the capital requirements
applicable to Bakkt
         Brokerage, LLC.
5.       We note your disclosure on page 42 of your Form 10-Q for the period
ended June 30,
         2023 that you receive    client platform fees.    Please revise your
disclosure to clarify what
         these fees are for and who pays them.
6.       Please revise to describe the terms and provisions of your insurance
policies, including
         insurance policies covering the crypto assets that you hold on behalf
of customers in
         wallets in your custody or with third-party custodians, including, the
amount of coverage,
         term, termination provisions, renewal options and limitations on
coverage.
7.     We note your proposed disclosure that Bakkt Crypto account holders are
able to purchase
       crypto assets, store crypto assets in Bakkt Crypto-controlled wallets,
liquidate their
       holdings, and transfer select crypto assets between a Bakkt
Crypto-controlled wallet and
       external wallets in certain jurisdictions. Please revise your disclosure
to clarify whether
       there currently are, or in the future may be, any crypto assets that
Bakkt account holders
       are able to purchase that cannot be transferred to an external wallet
(i.e., off Bakkt
FirstName LastNameGavin Michael
       Crypto   s platform). If any such crypto assets are currently known or
expected, please
Comapany    NameBakkt
       revise            Holdings,
              to affirmatively       Inc.the same to the extent the information
is material and
                                identify
       reasonably
September          available.
            29, 2023  Page 2
FirstName LastName
 Gavin Michael
FirstName LastNameGavin   Michael
Bakkt Holdings, Inc.
Comapany 29,
September NameBakkt
              2023    Holdings, Inc.
September
Page 3    29, 2023 Page 3
FirstName LastName
Annex A
Business Updates
Apex Crypto Acquisition, page 1

8.       We note your proposed disclosure under this heading that,    Bakkt
Crypto offers
         consumers the opportunity to purchase, store and sell virtual
currencies through front-end
         trading platforms sponsored by Bakkt Crypto   s third-party partners.
  Please revise to
         include diagrams, along with narrative descriptions of how Bakkt
Crypto   s business
         model works, including the different types of customer transactions
and depicting the flow
         of funds between parties involved. Your discussion should clarify your
role in the
         transaction (e.g., principal vs. agent) and at what point(s) in the
process commissions and
         fees are recognized and earned on all customer transactions. In
addition, similar
         information should be provided reflecting all of the company   s
rights or abilities to
         borrow, pledge, repledge, hypothecate, rehypothecate, loan or invest
the customer assets
         as well as their own. In addition, and for example purposes only:
             Please revise to describe how transactions are executed and
settled. Please also clarify
              if Bakkt Crypto routes orders to other trading venues and whether
customers are
              required to pre-fund their transactions.
             Please revise to clarify how the Bakkt Crypto trading platform
differs from or
              interacts with the trading platform operated by Bakkt
Marketplace, and clarify
              whether or not it is your intent to combine these platforms.
             Please identify the third-party partners to which you refer and
identify the role of
              each third-party partner.
             You state that Bakkt Crypto is gauging demand for, among other
things,    internal
              and/or external wallet transfers of crypto assets, subject to
risk assessment on
              incoming and outgoing transfers.    Please clarify what this is
intended to refer to and
              how it differs from Bakkt Crypto   s existing operations.
             You state that a majority of the fintech partners with which Bakkt
Crypto had an
              agreement    are also part of Apex Fintech Solutions    client
network.    Please elaborate
              on this statement and how it relates to Bakkt Crypto   s
business.
             You state that    [i]n most cases, the agreements also contain
provisions giving Bakkt
              Crypto discretion in the choice of crypto assets offered to each
partner through its
              platform       (emphasis added). Does this mean that, in some
cases, Bakkt Crypto is
              contractually obligated to provide services relating to certain
crypto assets that it
              might not otherwise support? If so, please discuss the regulatory
risks associated with
              these contractual provisions.
9.       We note your references to "virtual currencies" and "crypto assets."
To the extent you are
         using these terms interchangeably, please revise your disclosure to
use one term. If these
         terms are instead being used to mean different things, please revise
to define each term on
         first use.
10.      We note your proposed disclosure under this heading that you are
gauging demand for
         offering the following additional products or services in the near
future to your customers:
 Gavin Michael
FirstName LastNameGavin   Michael
Bakkt Holdings, Inc.
Comapany 29,
September NameBakkt
              2023    Holdings, Inc.
September
Page 4    29, 2023 Page 4
FirstName LastName
               The opportunity to purchase, store and sell non-fungible tokens
or NFTs;
               Services for customers in jurisdictions outside of the United
States;
               Internal and/or external wallet transfers of crypto assets,
subject to risk assessment on
             incoming and outgoing transfers; and
             Enhanced capabilities on your trading platform, including support
for larger
             orders and recurring buys, and extending the platform to support
institutional
             execution.
         To the extent available, please revise to update the status of these
potential products or
         services, including timelines and anticipated costs to making them
available to your
         customers.
Crypto Assets and Services Offered by Bakkt, page 2

11.      We note your table on page 3 identifying all of the crypto assets that
you facilitate
         transactions in. Please revise to also identify all of the crypto
asset services that you offer
         for each asset. Consider also using a table or chart to identify the
corresponding services
         for each asset.
12.      We note your proposed disclosure that    [a]s of August 2, 2023, [you]
have delisted, or
         determined to delist, 37 of the 45 crypto assets that had historically
been available for
         trading on the Bakkt Crypto platform.    Please revise to clarify the
specific date or dates
         on which the crypto assets were delisted. Please also discuss how you
expect those
         delistings to impact your business and results of operations in future
periods.
Crypto Services for Retail Customers, page 3

13.      We note your proposed disclosure in response to comment 4 that you
intend to expand
         your services to include crypto payouts and crypto rewards. Please
provide expanded
         disclosure regarding these proposed services and disclose the steps
necessary to introduce
         each service. Also please disclose the expected timeline and
associated costs and risks
         related to the development and operation of each service.
14.      We note your proposed disclosure that you are    evaluating
opportunities to offer staking
         (only to customers in jurisdictions outside of the United States).
Please tell us whether or
         not you intend to have a staking program, and provide disclosure
regarding any staking
         program to the extent available. Please also disclose the expected
timeline and associated
         costs and risks related to the development and operation of a staking
program. To the
         extent that you may offer staking to your customers but do not have a
timeline related to
         the development of the staking program, in future filings, please
disclose the factors you
         will consider when determining whether and when to offer a staking
program to your
         customers.
Bakkt Rewards, page 3

15.      Please revise to describe the material terms and conditions of the
Bakkt Rewards program,
         to the extent such material terms are currently known although not
finalized. Please
 Gavin Michael
Bakkt Holdings, Inc.
September 29, 2023
Page 5
         address the following points, to the extent the information is
material and reasonably
         available:
             Discuss how the platform users earn crypto asset rewards or reward
currencies
             (e.g., points or miles);
             Disclose how and when you issue the crypto rewards or reward
currencies to a
             platform user   s account;
             Clarify whether you are considering expanding the available
rewards to crypto assets
             other than bitcoin;
             Noting your proposed disclosure that existing reward currencies
(e.g., points or
             miles) can be redeemed into crypto assets by platform users,
please disclose the
             exchange rate for redemption of reward currencies into crypto
assets, whether it
             is subject to change and, if so, how and when;
             Clarify what rewards other than crypto assets, if any, users are
able to receive by
             redeeming reward currencies;
             Clarify whether the reward currencies can be spent outside of your
platform or have
             monetary value outside of your platform; and
             Describe any other rights or benefits conferred by the reward
currencies (e.g.,
             expiration date, transferability, etc.).
Bakkt Payouts, page 3

16.      Please disclose in greater detail how the Bakkt Payouts program will
operate, including
         how the crypto assets are acquired and whether this service will
support all of the crypto
         assets listed in the table on page 3. In addition, noting your
proposed disclosure that Bakkt
         intends to support "scheduled automatic buys," which you refer to as
"Dollar Cost
         Averaging," please revise to provide examples illustrating how this
program operates.
         Please also revise your risk factor disclosures regarding facilitating
transactions in
         securities to cover these services.
17.      As a related matter, we note your proposed disclosure that this
product is currently
         pending the approval of the New York State Department of Financial
Services. Please
         revise to discuss the current status of the approval process,
including any contingencies
         needed to be resolved prior to obtaining approval, and the estimated
timing of obtaining
         approval.
Institutional Client Business - Crypto Custody Services, page 4

18.    We note your proposed disclosure that Bakkt Trust intends to expand the
list of crypto
FirstName LastNameGavin Michael
       assets for which it provides custody services to include more of the
crypto assets which
Comapany   NameBakkt
       you support       Holdings,
                    for trading.    Inc. revise your disclosure to specify
which crypto assets Bakkt
                                 Please
       Trust29,
September    intends to provide
                2023 Page  5     custody services for going forward.
FirstName LastName
 Gavin Michael
FirstName LastNameGavin   Michael
Bakkt Holdings, Inc.
Comapany 29,
September NameBakkt
              2023    Holdings, Inc.
September
Page 6    29, 2023 Page 6
FirstName LastName
Policies and Procedures
Custody-Related Policies, page 4

19.      We note your proposed disclosure under this heading that Bakkt Crypto
makes use of
         third-party providers of custodial services, including Coinbase
Custody Trust Company,
         LLC and BitGo Trust Company, to hold customer crypto assets as
custodian       However,
         on page 39 of your most recent 10-Q you state that    we do not
presently utilize third-party
         custodians.    Please reconcile these statements.
20.      Please file any agreement you have for the provision of custodial
services as an exhibit to
         the registration statement pursuant to Item 601(b)(10) of Regulation
S-K.
21.      Please revise to disclose the proportion of customer crypto assets
that Bakkt Crypto self-
         custodies using the Fireblocks Vault service, which you reference.
Also please discuss the
         material risks attendant to self-custodying customer crypto assets.
22.      We note your proposed disclosure that you make use of third-party
providers of custodial
         services and that you also self custody customer crypto assets. Please
revise to further
         describe your custodial practices for crypto assets, including the
items below:
             Discuss what portion of the crypto assets are held in hot wallets
and cold
             wallets, respectively, and whether there are differential storage
practices with regard
             to your own crypto asset holdings versus customers   ;
             Disclose the geographic location where the crypto assets are held
in cold wallets and
             how the private keys are located;
             Disclose the material terms of your arrangements with each of
Coinbase Custody
             Trust Company, LLC and BitGo Trust Company as custodian,
including,
             without limitation: (i) in what manner the custodian is required
to store your crypto
             assets; (ii) whether it is contractually required to hold your
crypto assets in cold
             storage; (iii) what security precautions your custodian is
required to undertake; and
             (iv) what inspection rights you have. Also please clarify whether
Bakkt Crypto
             utilizes the custodial services of any third parties other than
those you reference (i.e.,
             Coinbase Custody Trust Company, LLC and BitGo Trust Company);
             Identify the person(s) that have access to the crypto assets and
whether any persons
             (e.g., auditors, etc.) are responsible for verifying the existence
thereof. Also clarify
             whether any insurance providers have inspection rights associated
with the crypto
             assets held in storage;
             Identify the person(s) that have the authority to release the
proceeds from your
             wallets; and
             Discuss how the existence, exclusive ownership and software
functionality of private
             digital keys and other ownership records are validated by the
relevant parties.
Listing-Related Policies, page 5

23.      Please revise to discuss in greater detail the material terms of Bakkt
Marketplace's crypto
         asset listing policy, as well as the weight ascribed to the various
factors considered, such
 Gavin Michael
Bakkt Holdings, Inc.
September 29, 2023
Page 7
         as the Crypto Rating Council scoring system.
Risk Factor Updates
Regulatory regimes governing blockchain technologies and crypto..., page 12

24.      We note your proposed disclosure under this risk factor. Please
further revise to discuss
         the IRS   s recent proposed regulations relating to the reporting of
crypto asset transactions
         by brokers.
25.      We note your proposed disclosure regarding the Southern District of
New York's decision
         in Ripple Labs, Inc. Please balance your disclosure by addressing the
Southern District of
         New York's decision in Terraform Labs.
A crypto asset's status as a "security" in any relevant jurisdiction..., page
14

26.      We note your proposed disclosure on page 17 that you "could be subject
to judicial or
         administrative sanctions   for acting as a broker, dealer, or national
securities exchange
         without appropriate registration." Please revise to also address
acting as a clearing agency
         without appropriate registration.
        We remind you that the company and its management are responsible for
the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action
or absence of
action by the staff.

       Refer to Rules 460 and 461 regarding requests for acceleration. Please
allow adequate
time for us to review any amendment prior to the requested effective date of
the registration
statement.

      Please contact David Lin at (202) 551- 3552 or Sandra Hunter Berkheimer
at (202) 551-
3758 with any questions.



FirstName LastNameGavin Michael                                Sincerely,
Comapany NameBakkt Holdings, Inc.
                                                               Division of
Corporation Finance
September 29, 2023 Page 7                                      Office of Crypto
Assets
FirstName LastName